Britvic

Robinsons is the UK’s leading squash brand. First developed 75 years ago, the Robinsons range of great tasting fruit squashes now comprises of six varieties and extensive flavour combinations. With years of experience behind us, Robinsons are the experts at blending fantastic tasting fruit squashes for the whole family.

PRODUCT

The Robinsons brand, as we know it today, comprises 6 main variants:

• Fruit Squash
  
• No Added Sugar
  
• Fruit & Barley
  
• be Natural
  
• Barley Water
  
• Select

Pepsi - a carbonated cola drink offering great taste and revitalising refreshment.

The Pepsi brand name and the Pepsi globe are instantly recognisable by millions around the world for embodying the spirit of fun loving youth.

THE BRAND RANGE

• Pepsi Regular - which provides the full Pepsi taste
  
• Diet Pepsi - with a light and crisp diet cola taste
  
• Pepsi Max - which offers the full intense cola taste with no sugar.

Tango is a fizzy fruit flavoured drink but you knew that already. When we did blind testing (we blind folded people not blinded them) 65% of people preferred orange Tango to our nearest competitor.

What else can we say? Well it has a lot less sugar in it than you would think. Depending on the flavour it has between 10 and 19 calories per 100ml. It also contains no artificial colours or flavours.

BRAND RANGE INCLUDES:

• Orange
  
• Apple
  
• Cherry
  
• Orange No added sugar

Blackcurrant and Lemon are popular flavours of the past that there are always calls to bring back. We're thinking about it.

Lipton Ice Tea is pleasureable, invigorating and uplifting. It brightens your outlook and sharpens your mind. In short it brings out the best in you. It provides complete refreshment; both physical and mental and is made from tea blended with water and fruits. Lipton Ice Tea. Drink Positive.

BRAND RANGE

• Lemon 500ml & 1.5L
• Peach 500ml & 1.5L
• Mango 500ml
• Green Tea Lemon 500ml

Combining Nature, Science and Herbs - Purdey's, the original wellbeing drink, contains sparkling spring water, fruit juices, vitamins and natural plant extracts. It's a drink that is good for you and rejuvinating you during your busy day.

Purdey’s was originally created by Callitheke, and was named after its founder – Colin Purdey.

Orchid Drinks acquired Callitheke in 1995 and added Purdey’s to its portfolio of adult soft drinks brands. In 2000, Britvic bought Orchid Drinks and still retains the factory in Hartlepool, where Purdey’s is made.

MARKET

The original health drink crossing many categories such as fruit juices, functional waters and wellbeing drinks. The Purdey's consumer works hard and juggles lifes many demands.

Britvic 55 was first launched in 1978 in pubs and bars. Over a quarter of a century later it is one of the few soft drinks to be asked for by name at the bar. It is now also available from many supermarkets so you can enjoy it at home.

PRODUCT

Britvic 55 combines 55% fruit juice with sparking water and is available in three flavours:

• Apple, Raspberry & Cranberry
• Orange
• Apple

Shandy Bass was introduced into the U.K. in 1972 as an alternative beverage to alcohol - but without the sweetness of most soft drinks. Its greatest popularity is in Northern England, traditionally the home of British beer

MARKETING

Shandy Bass is positioned as an alternative to alcohol, but without the sweetness of soft drinks. The drink is aimed at 18-35 year old males, and is most popular in Northern England.

We all know that kids love things that are especially for them and that is why Fruit Shoot is the No. 1 Kids’ brand in the UK.

When it launched in 2000, Robinsons Fruit Shoot revolutionised the world of drinks for kids by offering a range of juice drinks developed just for them.

With a taste that they love and a little sports bottle in bright funky colours, Fruit Shoot makes easy work of satisfying kids’ thirst throughout the day.

Being wholeheartedly focused on the needs of kids’ and their parents we work hard to understand the different needs and occasions in their day to day lives.

This insight has led to the development of a range of drinks perfect for all kids’ drinking occasions, whether they are out and about enjoying themselves, being active and in need of hydration or whether parents are looking for an easy way to top up one of their kids’ five a day.

PRODUCTS

Robinsons Fruit Shoot has three ranges of drinks:

Fruit Shoot juice drinks
Kids’ all time favourite drink. Available in standard or Low Sugar variations, kids can choose from Orange, Blackcurrant and Apple, Summer Fruits, Apple and Tropical

Fruit Shoot Hydro
A spring water drink, perfect for hydrating active kids. Available in Orange and Pineapple, Blackcurrant and Apple & Raspberry

Fruit Shoot My 5
Ideal for topping up one of kids’ five a day. My5 is made with pure juice and a dash of water and is available in 3 great flavours: Apple and Blackcurrant, Orange and Pineapple and Apple and Pear.

In 1929, a US competition to find the tastiest lemon and lime drink was won by CL Grigg. Although his product - 'Bib-label Lithiated Lemon Lime Soda' was delicious, the name stuck in people's throats and so it was renamed 7UP; after the seven main ingredients in the drink.

PRODUCT

Refreshing, tasty, bubbly and clear lemon and lime flavoured drink with:

• 100% natural flavours
• preservative free
• colouring free
• caffeine free
• sugar free (7UP Free variant)

THINGS YOU DIDN’T KNOW ABOUT 7UP

• In March 2011, 7UP underwent a re-design - new simple, stand-out graphics - giving the brand a fresh, modern new look.
• 7UP could be considered a good accompaniment to food occasions: 45% of all consumers consider 7UP a good accompaniment with lunch out or afternoon snack. (Source: Outsourced Insight - online survey with 600 CSD consumers aged 16-49, Aug. 2010)
• What is the origin of the 7UP name? It is a mystery, but some claim it is after the 7 ingredients of the original formulation by C.L. Grigg.

Juicy drench is the most successful soft drinks launch in the last three years, with over £8.5m impulse sales within the first year of launch (Source: Nielsen value sales 52 wks to 05.06.10) Since launch drench juicy spring water has grown the juice drinks market, with 33% of consumers being new to the category (Source: Nielsen value sales 52 wks to 05.06.10)

PRODUCT

drench juicy spring water is currently available in 3 tasty flavours in a 440ml PET bottles:

• Orange & Passionfruit
• Cranberry & Raspberry
• Blackcurrant & Apple
  

drench juicy spring water contains no artificial flavours, colours or sweeteners.

Mountain Dew energy is a carbonated citrus energy drink that was successfully launched in May 2010, after 1000s of people took part in a petition aiming to get Mountain Dew available in the UK. With its maverick and daring personality, Mountain Dew is associated positively with youth as reflected on its packaging and marketing a like. Pepsi co manufactures and distributes this exhilarating refreshment to an increasing range of stores.

PRODUCT

Mountain Dew energy has been designed specifically for periods of mental and physical exertion, just like the original Mountain Dew distributed in the US, it subsumes a great citrus taste but with extra added caffeine. This temporarily aids mental alertness when feeling fatigued being particularly popular with 16-24 year olds. There any many other variants available globally.

The Britvic brand can trace its origins to the ‘The British Vitamin Product Company’, which was registered in 1938. In the aftermath of the economic depression, the company recognised the need for an affordable source of vitamin C, so it started to bottle fruit juices so that they stayed fresh for longer, without the addition of preservatives.

PRODUCTS

• Pressed & Squeezed They are 100% pure juice and not from concentrate – just full of natural goodness - and are best served in a tall glass, over plenty of ice.
• Juices & Mixers Britvic is the brand for which Britvic Soft Drinks is best known. Britvic juices, mixers and cordials are enjoyed in pubs, bars, leisure centres and theme parks across the UK.

THINGS YOU DIDN'T KNOW ABOUT BRITVIC

• It wasn’t until 1971, however, that the company changed its name to Britvic, in recognition of its leading brand’s appeal.
• In 1972, the company launched a range of Britvic mixers to complement its juice range and in 1978 Britvic 55 was introduced.
  
• The business flourished during the war years, having great appeal to a nation deprived of fruit and fruit juice and in 1947 the Britvic juice brand was launched.

Red Devil is differentiated by its unique attitude and pleasant cherry berry taste and has become synonymous with having more fun than you bargained for when out with friends!

J₂O is a luscious fruit juice drink with a combination of two delicious fruits that create a full on fruity, rich and velvety taste. Only hard core J₂O lovers need apply.

The brand range includes:

• Orange and Passion fruit
• Apple and Mango
• Apple and Raspberry
• Apple and Blueberry

White Blend range includes:

• White Blend - White Grape and Kiwi
• White Blend - Red Grape and Blackcurrant

THINGS YOU DIDN'T KNOW ABOUT J₂O

• J₂O has a loyal and devoted following on Facebook
     with over 200,000 members
• J₂O is the No.1 packaged soft drink in licensed in the UK.

drench is all about refreshing hydration. Although it’s a high quality spring water, it doesn’t waffle on about it. drench is focussed on what water does best, and that’s hydration – not surprisingly really with its name.

It’s not just your body that needs hydrating. Your brain is 75% water, so keeping it topped up helps you stay alert, concentrate, and even be less forgetful. Keeping topped up throughout the day is therefore a ‘no brainer’ to perform at your best. drench calls this ‘smart hydration’.

THING YOU DIDN'T KNOW ABOUT DRENCH

• drench is british spring water from the rolling Pennine Hills.
• drench® packs are 100% recyclable, where facilities exist.
• 750ml drench sku in multiple forecourts is the best selling water sku.
     (AC Nielsen, w/e 08.08.09)

Gatorade is the world’s leading sports drink, used by more professional athletes than any other sports drink. Scientifically formulated and proven to quench thirst by replacing the fluids and minerals lost through exercise, Gatorade re-hydrates, replenishes and refuels tired bodies.

Unique to the UK market, Gatorade is unique in being the first sports drink to be free from artificial colours, flavours, sweeteners and with no preservatives. Gatorade launched in the UK in March 2008 and is available in 500ml sports-capped bottles and multi-packs (500ml x 4) in orange, lemon and blackcurrant flavours.

PRODUCT

Gatorade contains a blend of lab-tested electrolytes – sodium, potassium and chloride – to replenish the minerals athletes lose through sweat during exercise and competition.

BRAND RANGE

• Orange
• Blackcurrant
• Lemon

SoBe V WATER delivers vitamin refreshment by blending spring water with carefully selected natural ingredients and vitamins. Available in six delicious flavours, SoBe V WATER is refreshingly light and great tasting.

SoBe V WATER contains no preservatives, artificial colours or sweeteners. In the U.S SoBe is an abbreviation for South Beach (Miami). Discover the spirit of South Beach with SoBe V Water!

MARKET

Functional water category

BRAND RANGE

• SoBe V WATER KICK - Ginger & Mango Helps give you the kick start you need. Pure spring water super-charged with vitamins like B3, which is essential for normal brain function. B5 & B6, to help keep your energy-yielding metabolism ticking over and B12 to help maintain your general vitality.
  
• SoBe V WATER DETOX - Elderflower & Pear A feel-good factor in fluid form. Vitamin C, an antioxidant to help protect against free radicals that can damage the body cells. Together with B vitamins, to help maintain normal body functions.
• SoBe V WATER VRRROOM - Tropical Citrus Pure, revitalising spring water, with B vitamins that contribute towards a normal energy-yielding metabolism, help you maintain normal mental performance and give you the support you need to keep your immune system ticking over.
• SoBe V WATER SHIELD - Lemon & Lime A system booster in a bottle. Pure spring water, packed with Vitamin C, to help protect against those free radicals, that may damage cells. And zinc that does all it can to help your immune system function normally.
  
• SoBe V WATER FORTI-FIGHT - Blackcurrant & Goji Berry A bottle of boost. It's rich in Vitamin C, an antioxidant that helps keep cell-destroying free radicals in check. And zinc, to help maintain your immune system and keep it functioning normally.
  
• SoBe V WATER GLOW - Pomegranate & Blueberry Filled with pure spring water, rich in vital vitamins and must-have minerals. Vitamins C & E and selenium, essential antioxidants to help protect against free radicals that can damage body cells. And zinc which has been shown to help maintain normal vision.

• Vitamin refreshment in a bottle
• Lower in calories than competitors
• Light and refreshing taste
• No nasties like preservatives or artificial sweeteners
• Stylish distinctive design

R Whites is refreshing premium lemonade, made with real lemons. It is probably most famous for its long-standing advertising campaign – ‘The Secret Lemonade Drinker’.

THE BRAND RANGE

Amé is a delicate blend of fruit juices, spring water and herbal extracts with no artificial sweeteners or sugars. It comes in four great flavours – Orange & Grape, Grape & Apricot, Elderberry & Lemon and Raspberry & Blackberry.

MARKET

Amé was first launched in 1992 by Orchid Drinks, a ‘premium adult soft drinks company’ based in Hartlepool.

Britvic acquired Orchid Drinks in 2000 and still retains the factory in Hartlepool today, where the same ‘premium’ Amé continues to be produced.

THINGS YOU DIDN'T KNOW ABOUT AMÉ 

Deep within these hills water slowly filters through a sandstone layer known as millstone grit. It can take up to fifty years for this process to create water with a unique combination of minerals. It is this water that is Pennine Spring.

Established in 1871, Pennine Spring was produced by Ben Shaws of Huddersfield. In 2004 Britvic acquired the brand and the Ben Shaws site, with its high quality boreholes.

THE BRAND RANGE

• Pennine Spring Still water
• Pennine Spring Sparkling water

THINGS YOU DIDN'T KNOW ABOUT PENNINE

• Pennine Spring is also a music festival which takes place in the Pennines on the Spring Bank Holiday.